A virtual incubator based in Atlanta, GA whose goal is to minimize risk by market testing early stage product ideas in sales, marketing and marketplace development.
Initial idea rationalization. Identify users and business case for the idea. Create branding and messaging.
Develop application mockups to support users and business case. Build funnel and market test messaging with advertising.
Support buildout of company, clickable prototype or MVP, pitch deck and financials. Further investment.
A long-time passion of mine, the Brightmill Labs concept allows me to work personally with founders interested in testing their product ideas. Over the last decade I have documented numerous ideas and occasionally bring our own capital to invest with partners for a percentage of ownership. Brightmill Labs can tackle early stage idea validation by utilizing both existing and new partnerships.
