Taz Lake - About Me

As the son of an enlisted Marine and first of my family to go to college, the mission has always mattered. My versatility and go anywhere approach have led to success for both me and those I serve.

I am a founder, technologist, and author who attended high school in Hawaii before graduating from Duke University with a Chemistry Degree and Arts Certificate. A natural propensity for technology and interdisciplinary interests endeared me to The World Wide Web in the early 90s and kicked off my career. After two more graduate degrees covering communications, anthropology, information systems and business, I spent over twenty years in a great technology career.

Now I focus on helping others through Brightmill Labs where we run tiny trials for big ideas. I author business books like The Myth of Easy and Damaged Joy as well as a non-fiction book of wisdom entitled The Odd Dad Guide. I write screenplays and make films through Crabby Rabbit Productions. Under my pseudonym, I have created sci-fi and thriller novels such as The Last Minder and Hidden Demon.

What a blessing it has been to have so many experiences before my third act of life started. An award-winning employee at Fortune 500 companies. A top-rated instructor at two universities. Formal mentor to two college students. Technical program manager for multi-million-dollar projects. Web technology specialist. Published author. Screenwriter. Movie director. Business owner. Board member for non-profits and associations.

I've been focusing on the creative journey and will continue to be a multiplatform creator for the foreseeable future. I tell jokes that make my engineer wife and teenage daughter roll their eyes. In my "spare time" find me watching Duke basketball, punching the bag, playing chess, or trying a new whiskey. Occasionally, you might hear me share what I've learned reading about technology related to automobiles, military aircraft, new nuclear power, and artificial intelligence.

Maybe you can tell reinvention is important to me.

Let me know what I can help you do next.

Taz Lake

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Technical Leadership

Website Improvement

Whether you call it SEO, website improvement, UX, CX, web operations, modernization, web analysis or solution engineering – I can help you get more out of your website investment through optimization of web technology.

Digital Program& Portfolio

Managing a digital and web technology portfolio in today’s world involves substantial complexity. My interests in this area include helping manage “special projects” that are large, complex, risk-heavy programs unique to the organization – particularly when oriented toward web, marketing technology and emerging digital technologies.

Innovation Funnel

I have a particular interest in innovation in the enterprise, integrating innovations into corporate road maps, as well as managing early stage product investment funnels as they relate to software enabled technologies.

M&A Technology Success

Whether you are buying a company or selling one, you need a trusted technology adviser on your success team to provide guidance and support during the process.

SMB Demand Generation

I enjoy helping small and medium business with cost effective solutions and providers to generate more conversations and business.

Web Security & Compliance

I have a particular interest in web security and compliance initiatives. I’ve done this for numerous companies from small to large.

Sample Clients Served

ARRIS

Worked with ARRIS on digital marketing and technology solutions to better leverage the NASCAR sponsorship with Joe Gibbs Racing.

Motorola

System engineering and support for multiple technology systems related to diverse needs from document and records management to network analysis.

McKesson

Managed multiple programs for internal customers in technology, legal, operations, and finance related to back end systems, compliance, project management processes and innovation.