Doing the basics right for web and customer experience is valuable, but it is also more challenging as complexity increases. Your customers expect excellence, but you may be damaging their joy.
It shouldn’t be that hard. That statement has caused more problems than nearly any other. We know it is wrong, so why do we keep misjudging complexity? How are decisions impacted by our lives and technology?
Coming in 2021
There are big books of wisdom. Religious texts. Gurus. Then there is this. A book based on a father's simple hope for his daughter's contentment in a complex world.