I am a genre-defying, collaborative, digital leader serving as a costumed engineer in Atlanta. A passion for emerging web technologies tore me away from medicine and science early in my career. After 20+ years as a digital technical professional, I still go where needed to help organizations improve.
Doing the basics right for web and customer experience is valuable, but it is also more challenging as complexity increases. Your customers expect excellence, but you may be damaging their joy.
It shouldn’t be that hard. That statement has caused more problems than nearly any other. We know it is wrong, so why do we keep misjudging complexity? How are decisions impacted by our lives and technology?
Coming in 2021
There are big books of wisdom. Religious texts. Gurus. Then there is this. A book based on a father's simple hope for his daughter's contentment in a complex world.
My name is Taz Lake - yes it is my real name - and I am a technologist, author, instructor and entrepreneur. After attending high school in Hawaii I graduated as a dual pre-med Chemistry and Art major at Duke University. After an early turn to a technology career – and advanced degrees in communications, anthropology, information systems and business – I’ve been blessed to be in a technology career I love.
Because of the many hats I've worn, I refer to myself as a genre-defying meat popsicle. I've been an award-winning employee at numerous large companies. Top-rated instructor at two universities. Formal mentor. Technical program manager. Web technology specialist. Published author. Screenwriter. Business owner. Board member for multiple non-profits and associations.
I’m comfortable with this go anywhere approach. As the son of an enlisted Marine and first of my family to go to college – the mission has always mattered.
After selling part of my company, I now use Brightmill Labs to experiment with tiny trials to prove big ideas.
I have enjoyed diverse pursuits including martial arts, chess, watercolor painting, singing and telling jokes that make my engineer wife and teenage daughter roll their eyes. In my "spare time" you'll still find me watching college basketball, playing chess or reading up on the latest technology for automobiles, military aircraft, nuclear power, and artificial intelligence.
Let me know how I can help you next.